Wicked 'Pole Dancing Geisha' TV & Cinema Commercial

To launch Wicked, the latest energy drink to hit the market, creatives Sharon Little and Mel Coenen-Eyre teamed up with producer Julia Jackson to form a dedicated agency for P&N Beverages entitled ‘7,9,11’.

Wicked’s bottle design features an original dragon tattoo design by renowned Sydney tattoo artist, Kian Forreal.

So the team approached Resolution Design with the idea of making iconic tattoo designs come to life and cause a chain reaction of wickedness on a guy’s body thanks to a drop of Wicked.

Each tattoo design was inspired by classic tattoo art and designed by Mr Perso. Director Tim Dyroff had the exacting task of working out how to bring the characters and story to life plus map the tattoos’ movement to the contours of the male drinker’s body.

The commercial was over 4 months in the making, with a team of compositors and 3D artists virtually working around the clock (and occasionally sleeping under the desk) to bring the vision to life.